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SEO versus Google AdWords

People often get SEO and AdWords mixed up. Here’s the important differences: Search Engine Optimization… …relates to organic (i.e. not paid) search results and page rankings. Key Factors of SEO • Implementing great SEO on your website improves your organic page rankings — in other words, what Google thinks provides the best answer for a […]

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Actionable Online Marketing Ideas for Psychologists & Other Private Practices

Our previous blog post discussed big-picture marketing strategies for private practices. At some point, however, it’s imperative to choose a specific initiative and get started. The following four actionable ideas give psychologists and other private practices a clear picture of proven, successful online marketing plans. We’ve also outlined first steps to kick-start each idea and

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