SEO

(Search Engine Optimization)

BASIC PACKAGE

– Keyword & Competitor Research
– Shared Keyword Database
– Optimized SERP Snippets for Google
– Guide to Creating Better Content

We’ll use keyword and competitor research to share a keyword database with you and craft optimized search engine result page (SERP) snippets for your most important pages. We’ll also create a personalized guide to blogging so you can continue to create good content.

ADVANCED PACKAGE

– Keyword & Competitor Research
– Shared Keyword Database
– Optimized SERP Snippets for Google
– Guide to Creating Better Content
✔ Optimized Page Titles and Headings
✔ Google Analytics Support

The Basic Package, plus… optimized page titles and headings around your body text to optimize visible content and go a step further than creating optimized SERP snippets. Finally, we’ll provide Google Analytics support by installing tools to better read the data and point out important metrics to track.

What are SERP Snippets??

Glad you asked! Click here. Search Engine Result Page (SERP) snippets appear in searches and are the bridge between a Google search and your website. The position of these snippets in searches is essentially your page rankings and greatly impacts your visibility.

Will you change page URLs?

No, we will not change the URLs of existing (i.e. live) website pages. Editing URLs has a negative impact on SEO without complicated redirects that are hard to maintain over the life of your website. We will create optimized URLs for new and unpublished content.

Do you offer other SEO services?

Yes! Most therapists find one of our two popular packages works well for their needs, but we also offer hands-off audits (for established practices) and other services. Contact us for more details.
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THE SEO PROCESS

We’ll educate you every step of the way.

1

KICKOFF CALL OR EMAILED SURVEY

Great SEO balances data analysis and intel from website owners. It’s important we understand your practice, area and ideal client, as well as identify your most important content. 

2

KEYWORD RESEARCH & PREP WORK

We’ll perform keyword and competitor research for your specific area using industry leading software and share a Google Doc so you can review our findings before making any changes.

3

MAKING THE OPTIMIZATIONS

We’ll make the optimizations on your website and give you plenty of context and follow-up material. Learn what to expect in the coming months from your new SEO work.