Market & Competitor Research
Do you understand what makes potential clients stand up and take notice? What drives your most successful competitors?
Behind-the-scenes tools track user activity via heat maps and display analytical data to glean useful information. Direct approaches such as online surveys or polls also help shed light on unanswered questions. We’ll help you leverage “big data” to understand your target audience, as well the most popular and visited competition.
Email Marketing Campaigns
Have you considered the fact all email addresses convert more clients than social media outreach and other marketing?
Segmented email marketing is a powerful tool. Send one message to existing clients, another to qualified leads, and yet another to unknowns gathered from website submission forms. We’ll install the right tools and teaches clients how to categorize email addresses and vary the tone and message to different audiences. We’ll even design a newsletter template and manage your entire email campaigns.
Social Media Engagement
Did you know the most successful private practices go much further than simply adding social media links to their website and posting periodic updates?
Private practices need to simply the process by queuing posts well in advance and taking advantage of the “set it and forget it” adage. Visitors also need incentives to not only follow social media accounts, but share content with family, friends, and colleagues. We’ll teach best practices for social media posts and share our recommendations for automating the entire process.
Targeted Online Advertising
Can you sum up the value of your private practice in 10 words or less? Did you know a modest monthly budget devoted to Google Ads can yield impressive ROI?
The power of the internet enables smaller businesses to target leads with unique demographic criteria, in specific locales, or both. The team behind Private Practice Launcher has years of experience running successful ad campaigns for clients in various industries. We’ll help solidify the best platform and marketing message, as well as manage the entire campaign.
Have you considered the impact of negative reviews or stolen information posted elsewhere on the internet?
Content is constantly flying across the world wide web and businesses are prone to negative reviews, copyright infringements on content or graphics, and even attempts to erroneously tarnish reputations. Private Practice Launcher teaches clients how to track and respond to negative reviews. We’ll also use tools to follow new content posted online that links back to your website.