Landing pages for private practices are an effective tool for marketing and increase conversions. Here’s some examples: Ask visitors to purchase or download an e-book, PDF guide or other content. Advertise a specific service (i.e. couples counseling) with a request to contact you for an appointment. Promote groups, retreats, etc. with a registration form. Landing …
We recently discussed how upcoming changes to Google Chrome and Mozilla Firefox make an SSL certificate for your website even more important. Yet adding this layer of security still isn’t enough to stop hackers from potentially accessing the backend of your website. We’ve seen websites that aren’t very popular, or with any sensitive data to …
The future of web browsing and security is changing. Yet many websites owners are still in the dark about changes Google Chrome and Mozilla Firefox are already pushing out to their web browsers. These security changes will “tighten [the] noose on HTTP” and make it essential to install an SSL certificate on your website. While …
Your Website and Changes to Web Browser Security Read More »
The majority of private practice websites are built on WordPress or SquareSpace. WordPress enjoys about 70% of the marketshare for all websites using a content management system (CMS) and SquareSpace’s platform is tailor-made for for creative types and smaller businesses—giving it a bigger presence in the private practice space than other industries. While plenty of …
Comparing WordPress vs. SquareSpace for Private Practices Read More »
Many private practice owners see a competitor’s website—or perhaps one in a completely different industry—and think “wow, I want one like that!” Others simply know they need a better version of their current website or (in the case of new private practices) want to hit the ground running with the best design possible for their …
A Guide to Private Practice Website Templates and Services Read More »
Private practice websites are not created equal. Two owners in the same field likely possess different design preferences. Business strategies also differ across industries, locales, and a myriad of other factors—all leading to unique content needs. A number of big-picture web design considerations, however, are extremely relevant and valuable for any private practice. The following concepts …
Website Design for Private Practices: Intro to Fonts & Color Schemes Read More »
