Landing pages for private practices are an effective tool for marketing and increase conversions. Here’s some examples: Ask visitors to purchase or download an e-book, PDF guide or other content. Advertise a specific service (i.e. couples counseling) with a request to contact you for an appointment. Promote groups, retreats, etc. with a registration form. Landing …
We’re here to tell you blogging isn’t always the best use of your time. Spend a few minutes going through the following thought exercise: Are you the website owner of a private practice relying on local clients? Imagine writing a blog post about “Signs and Symptoms of Depression” Unless you create a locale-specific spin in …
People often get SEO and AdWords mixed up. Here’s the important differences: Search Engine Optimization… …relates to organic (i.e. not paid) search results and page rankings. Key Factors of SEO • Implementing great SEO on your website improves your organic page rankings — in other words, what Google thinks provides the best answer for a …
Private Practice Launcher was thrilled to be featured on Kelly and Miranda’s blog last week. The two private practice experts, who offer an impressive selection of trainings and bootcamps geared towards business expertise, published our guest post detailing the value of segmented email marketing for private practices. We’ve mentioned segmented email marketing for therapists, psychologists, and other private …
The Value of Segmented Email Marketing Discussed with Private Practice Experts Read More »
Our previous blog post discussed big-picture marketing strategies for private practices. At some point, however, it’s imperative to choose a specific initiative and get started. The following four actionable ideas give psychologists and other private practices a clear picture of proven, successful online marketing plans. We’ve also outlined first steps to kick-start each idea and …
Actionable Online Marketing Ideas for Psychologists & Other Private Practices Read More »
Clients represent the backbone of any private practice. While referral sources are a goldmine and should be cultivated at every opportunity, the need for additional clients is at some point inevitable. Consider… Is your private practice: 1. Brand new? 2. Hitting a lull in referrals? 3. Expanding in size or territory? A wide assortment of …
Big-Picture Online Marketing Strategies for Private Practices Read More »
