SEO versus Google AdWords

People often get SEO and AdWords mixed up. Here’s the important differences: Search Engine Optimization… …relates to organic (i.e. not paid) search results and page rankings. Key Factors of SEO • Implementing great SEO on your website improves your organic page rankings — in other words, what Google thinks provides the best answer for a …

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A Guide to Website Login Security

We recently discussed how upcoming changes to Google Chrome and Mozilla Firefox make an SSL certificate for your website even more important. Yet adding this layer of security still isn’t enough to stop hackers from potentially accessing the backend of your website. We’ve seen websites that aren’t very popular, or with any sensitive data to …

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Comparing WordPress vs. SquareSpace for Private Practices

The majority of private practice websites are built on WordPress or SquareSpace. WordPress enjoys about 70% of the marketshare for all websites using a content management system (CMS) and SquareSpace’s platform is tailor-made for for creative types and smaller businesses—giving it a bigger presence in the private practice space than other industries. While plenty of …

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The Value of Segmented Email Marketing Discussed with Private Practice Experts

Private Practice Launcher was thrilled to be featured on Kelly and Miranda’s blog last week. The two private practice experts, who offer an impressive selection of trainings and bootcamps geared towards business expertise, published our guest post detailing the value of segmented email marketing for private practices. We’ve mentioned segmented email marketing for therapists, psychologists, and other private …

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Actionable Online Marketing Ideas for Psychologists & Other Private Practices

Our previous blog post discussed big-picture marketing strategies for private practices. At some point, however, it’s imperative to choose a specific initiative and get started. The following four actionable ideas give psychologists and other private practices a clear picture of proven, successful online marketing plans. We’ve also outlined first steps to kick-start each idea and …

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Website Design for Private Practices: Intro to Fonts & Color Schemes

Private practice websites are not created equal. Two owners in the same field likely possess different design preferences. Business strategies also differ across industries, locales, and a myriad of other factors—all leading to unique content needs. A number of big-picture web design considerations, however, are extremely relevant and valuable for any private practice. The following concepts …

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Experient Media Launches a New Service for Private Practices

Private Practice Launcher has been launched by Experient Media to aid new private practices create responsive websites, take pole position in Google search results, and market effectively to an online audience. Our goal is to provide personalized and niche services to private practices and their unique challenges. The idea for Private Practice Launcher formed after realizing many clients at …

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