Understanding website and email technology is hard enough for most therapists without the added loopholes of being a private practice owner. Yet HIPPA-compliance is necessary for therapists in this realm, too. Have you considered if your online communication with prospective and existing clients is secure? Less than half of therapists we speak to use a …
Landing pages for private practices are an effective tool for marketing and increase conversions. Here’s some examples: Ask visitors to purchase or download an e-book, PDF guide or other content. Advertise a specific service (i.e. couples counseling) with a request to contact you for an appointment. Promote groups, retreats, etc. with a registration form. Landing …
We’re here to tell you blogging isn’t always the best use of your time. Spend a few minutes going through the following thought exercise: Are you the website owner of a private practice relying on local clients? Imagine writing a blog post about “Signs and Symptoms of Depression” Unless you create a locale-specific spin in …
People often get SEO and AdWords mixed up. Here’s the important differences: Search Engine Optimization… …relates to organic (i.e. not paid) search results and page rankings. Key Factors of SEO • Implementing great SEO on your website improves your organic page rankings — in other words, what Google thinks provides the best answer for a …
We recently discussed how upcoming changes to Google Chrome and Mozilla Firefox make an SSL certificate for your website even more important. Yet adding this layer of security still isn’t enough to stop hackers from potentially accessing the backend of your website. We’ve seen websites that aren’t very popular, or with any sensitive data to …
The future of web browsing and security is changing. Yet many websites owners are still in the dark about changes Google Chrome and Mozilla Firefox are already pushing out to their web browsers. These security changes will “tighten [the] noose on HTTP” and make it essential to install an SSL certificate on your website. While …
Your Website and Changes to Web Browser Security Read More »
Private Practice Launcher is thrilled to be featured as a guest author on Abundance Practice Building’s wonderful blog this week! Our post details the ins and outs of ramping up your SEO on a WordPress site; everything from our preferred SEO plugin to best practices is covered. This blog post takes the all-important concept of SEO …
The majority of private practice websites are built on WordPress or SquareSpace. WordPress enjoys about 70% of the marketshare for all websites using a content management system (CMS) and SquareSpace’s platform is tailor-made for for creative types and smaller businesses—giving it a bigger presence in the private practice space than other industries. While plenty of …
Comparing WordPress vs. SquareSpace for Private Practices Read More »
Search engine optimization is tricky. To make matters more complicated, SEO do’s and don’ts vary based on whether you’re starting a new website or overhauling an existing brand. While it’s easier to follow a best practices guide if you’re starting from scratch… What happens when you’ve had a private practice website for years, but want …
Five Important SEO Tips for Established Private Practices Read More »
Private Practice Launcher was thrilled to be featured on Kelly and Miranda’s blog last week. The two private practice experts, who offer an impressive selection of trainings and bootcamps geared towards business expertise, published our guest post detailing the value of segmented email marketing for private practices. We’ve mentioned segmented email marketing for therapists, psychologists, and other private …
The Value of Segmented Email Marketing Discussed with Private Practice Experts Read More »
Our previous blog post discussed big-picture marketing strategies for private practices. At some point, however, it’s imperative to choose a specific initiative and get started. The following four actionable ideas give psychologists and other private practices a clear picture of proven, successful online marketing plans. We’ve also outlined first steps to kick-start each idea and …
Actionable Online Marketing Ideas for Psychologists & Other Private Practices Read More »
Many private practice owners see a competitor’s website—or perhaps one in a completely different industry—and think “wow, I want one like that!” Others simply know they need a better version of their current website or (in the case of new private practices) want to hit the ground running with the best design possible for their …
A Guide to Private Practice Website Templates and Services Read More »
Clients represent the backbone of any private practice. While referral sources are a goldmine and should be cultivated at every opportunity, the need for additional clients is at some point inevitable. Consider… Is your private practice: 1. Brand new? 2. Hitting a lull in referrals? 3. Expanding in size or territory? A wide assortment of …
Big-Picture Online Marketing Strategies for Private Practices Read More »
Private practice websites are not created equal. Two owners in the same field likely possess different design preferences. Business strategies also differ across industries, locales, and a myriad of other factors—all leading to unique content needs. A number of big-picture web design considerations, however, are extremely relevant and valuable for any private practice. The following concepts …
Website Design for Private Practices: Intro to Fonts & Color Schemes Read More »
Private Practice Launcher has been launched by Experient Media to aid new private practices create responsive websites, take pole position in Google search results, and market effectively to an online audience. Our goal is to provide personalized and niche services to private practices and their unique challenges. The idea for Private Practice Launcher formed after realizing many clients at …
Experient Media Launches a New Service for Private Practices Read More »
